The Facts
Customer: Primark Ballina
Result: Supplied and installed new White Centre Floor Equipment, as part of a coordinated retail fixture installation programme.
Timeframe: 4 weeks
Constraints: Tight deadline to manufacture, manage consolidation logistics, deliver and install over 2,300 units through daily scheduled deliveries.
Completion: 30/06/2025
The Challenge
Sigma were tasked by Primark to replace existing Chrome CFE with their new white spec. All equipment was held in a consolidation centre and managed through controlled consolidation logistics, before being transported and assembled at Primark Ballina in line with strict programme requirements.
Projects of this scale often play a key role in wider retail fit out activity, ensuring stores receive consistent, specification-led equipment that supports both merchandising and operational needs.
The Solution
The solution required the manufacture, delivery and installation of display fixtures to Primark Ballina, completed within a strict 4-week period while meeting budget and programme expectations. As the store had not previously undergone a refit, all teams were briefed in advance to support smooth execution. Deliveries were made daily from the Ireland warehouse to avoid shipping delays and maintain project control. This approach ensured all equipment arrived on time and aligned with Primark’s wider retail fit out requirements.
The Result
We installed 21 tables, over 200 chassis, and more than 130 specialist display fixtures, along with 2,000+ units of shelving and componentry. All items were manufactured to Primark’s standard specification by us.
The project was completed one day ahead of schedule and within the original budget. The store team, Primark Fixture Manager and Main Contractor were pleased with the outcome and the smooth coordination across both installation and consolidation logistics.
Post project, communication was required to source and coordinate delivery of additional items requested by the store.
Testimonial
“The Sigma team performed very well on the recent full Refit in Ballina. All equipment was ordered on time and in line with the published retail layouts and the phasing proposals were fully detailed which enabled the retail buy-in meeting to go smoothly. Once on site the team worked well to follow the programme with nightly on-time deliveries and consistently meeting handover deadlines. Lee and the installers built a good working relationship with both the retail team and the main contractor to deliver a fantastic transformation to the Ballina store. This is the second excellent project that Lee and his colleagues at Sigma have delivered for us, following Killarney earlier this year and we look forward to the same level of service on the upcoming ‘Red’ Refit programme.”
Fixtures Manager at Primark – July 2025