Target Melbourne Renewal

At 6,500 square metres over 3 levels, Target Australia’s store in Bourke Street, Melbourne is the brand’s flagship location – and as such Target took the opportunity to showcase their new store format, customer offer and creativity in a full store renewal, including significant construction works, an all new fit-out, and multiple new concept designs.

Sigma are experts at transforming commercial space; our role is to optimise projects from concept to completion.

For the Bourke Street renewal, we provided support from concept through to completion:

Equipment design, sourcing and supply
Equipment take-off and forecasting
Consolidation and adhoc site support
Transport and shipping management

The scale of the store – as well as Melbourne’s infamously narrow laneways – meant treating each level as its own project, delivering equipment over 18 weeks of construction, fit-out and merchandising works.

Project Performance

“Delivering equipment in such a complex project – over 700 pallets managed through a single-pallet dock, all while the store continued to trade – required significant planning and team collaboration”

GARY WOOD, Director - Sigma Australia